Our Story
How are we different than X, Y, and Z consulting companies?
We focus on bespoke, custom-fit consulting. We’re anything but cookie-cutter. For us, it’s about helping people, not focusing on formulaic solutions to employ an army of consultants.
We have no desire to grow a business with a hundred employees working for the largest of the large technology companies, courting private equity, and being acquired by a firm with much more revenue than ours. We’ve already done that. In fact, over the last 25 years, we’ve been through that cycle multiple times.
We’ve designed multi-national go-to-market campaigns, managed development teams in seven countries, conducted consumer research, implemented cybersecurity roadmaps, surveyed partner channels, launched e-commerce sites, designed quote-to-cash systems, fostered organizational change, incubated start-ups, coached executive leaders, delivered analyst briefings, developed product specifications, and revamped enterprise licensing.
We once successfully orchestrated an entire customer advisory campaign for a major technology company that raised their prices by 400%, and our client was promoted to an executive based on the results.
Now, we just want to assist those who are navigating the same paths as we have by providing subject-matter expertise. We want to leverage our experience to solve challenging problems for good people.
Our Leadership Team
Steve Heuring
Steve has been a driving force behind the success of organizations ranging from high-growth startups to some of the world’s most influential enterprises. As a CEO and executive advisor, he has developed and executed transformational business strategies, expanded market presence, and guided companies through major milestones.
As a founder and partner at Audienz, an agency and consulting firm acquired in 2021, Steve worked with leading technology companies to focus their business planning and launch globally recognized marketing campaigns. His expertise extends across multiple industries, from guiding fast-scaling tech firms to guiding consumer brands through rapid expansion. As CEO of Glassybaby, he led the company into new markets, doubling revenue and strengthening its brand presence. Earlier in his career, he played a key role in digital media innovation, spearheading the creation of the Webby Award-winning AtomFilms.com, which MTV Networks later acquired.
With a proven track record of business transformation and strategic growth, Steve continues to be a trusted advisor to organizations looking to scale, innovate, and lead in their industries.
Rik Wright
Rik is a seasoned CIO, CISO, and CTO with extensive experience leading service providers, software companies, marketing agencies, and consulting firms. His expertise spans cybersecurity, enterprise infrastructure, marketing technology, and digital transformation—advising organizations of all sizes, from start-ups to Fortune 500 enterprises. He has worked closely with some of the world’s most innovative technology companies, including members of the Magnificent Seven, as well as provided strategic guidance to venture capital, angel investment, and private equity firms, helping them navigate risk, scalability, and emerging market opportunities.
A recognized industry thought leader, Rik excels at translating complex challenges into practical business solutions that drive operational efficiency and competitive advantage. His deep engagement in standards organizations and industry communities—including the World Wide Web Consortium (W3C), Open-Source Initiative (OSI), Java Community Process (JCP), Interactive Advertising Bureau (IAB), Advertising Research Foundation (ARF), and Media Ratings Council (MRC) reflects his commitment to shaping the future of technology and cybersecurity best practices.
Rik remains dedicated to driving innovation and ensuring organizations stay ahead in an ever-evolving technological landscape.